If you'd told us 10 years ago that Oreo and Krispy Kreme were about to join forces, we'd think it was too good to be true. But when the two brands debuted their first groundbreaking collaboration in ...

McDonald's has brought back its seasonal Shamrock Shake and Oreo Shamrock McFlurry for a limited time. The shake was first introduced in 1970 and has been a popular St. Patrick's Day tradition.

Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the company says reimagines how independent measurement can be leveraged to ...

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. On Tuesday, the ad measurement firm iSpot introduced ...

TV and video measurement company iSpot is launching "SAGE" -- an agentic AI platform --to accelerate brands' workflows for the measurement company’s vast creative, audience, and outcome data for ...

iSpot, the cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered that changes how independent measurement can be leveraged to unlock ...